THE PRINT PROJECT
THE UP CYCLE COLLECTION
Out Now
The Up Cycle Collection is a capsule collection under the Print Project series.The collection re-designs garments with elaborate print designs and new stitching details. These aim to express the poetic yet political stories of underrepresented communities.
Each garment with their unique print design expresses a poetic story.There is only one of every item, meaning each garment becomes thoughtfully personalized to the new owner.
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The idea was born by creating one of a kind print designs which aim to tell a story. A story of BIPOC resilience, pride and joy. The collection uses elaborate Print Design as a way capture these emotions and realities. The aim of The Up Cycle Collection is to Empower underrepresented communities and make sure that their stories are Heard and Seen.
The Up Cycle Collection is a limited edition drop with one of a kind pieces.
“It all begins with a hand picked garment which then becomes the vessel to carry stories and emotions.”
CAMPAIGN VIDEO
VIDEOGRAPHER/EDITOR: AMAAN HASSEN // HAIR & MAKE UP: HENRIETTE UE // MODELS: TROVANIA DELILLE,CHARLEEN FEI,SANYA CHOSKI,OLIVER KEDER,XHAVER ISAKU & BLESSING ONUKA //DESIGNS:ZOYA TARNAI // CREATIVE DIRECTION:ZSELYKE ZOYA TARNAI & AMAAN HASSEN